Is there a demand for affiliate marketers today? Yes, there is a huge demand.
One of the challenges faced in the affiliate marketing industry is that it
sometimes sounds too good to be true: advertising that’s guaranteed to work
or it’s free! Newcomers wonder if it’s possible, and skeptics claim that the
cost effective prices of affiliate marketing lower the bar for online advertising.
But there is a good reason that affiliate marketing has experienced steady
growth throughout the ups and downs of online advertising—it works. And
affiliate marketing has evolved to become a reliable source of sales for a
wide range of marketers. Affiliate training is available all over the internet.
The best I have found in the 2 years I have been seeking help is Wealthy Affiliate.
Affiliate marketing has evolved from the early years when some touted it as the
future of online advertising, and others claimed it was the downfall of the medium.
It’s now a sophisticated channel that generates anywhere from five to 25% of
online sales for many of the world’s biggest brands.
Almost all major multi-channel marketers have an affiliate program of some kind.
The important thing to remember is that affiliate programs now come in all shapes
and sizes. The concept of a wide-open affiliate program with an unlimited and
uncontrolled number of affiliates is a thing of the past. Nearly all marketers
agree that affiliates add value to an online marketing effort, but the program must
be tailored to meet the marketer’s objectives.
Delivering Sales Cost Effectively
Affiliate marketing did not bring an end to other, higher priced forms of online
media advertising. The success of the affiliate marketing in delivering sales cost
effectively by way of a pay-for-performance model paved the way for other
forms of performance-based advertising, such as CPA-based search and portal
advertising, to create acceptance among direct marketers. Affiliate marketing
has evolved, with affiliates and marketers becoming more sophisticated and
programs more integrated with other forms of online marketing.
Look for my next article on “Learning How To Do Affiliate Marketing” which
will be several chapters in a series. If you have any questions or comments,
please leave them in the comments section below.